At The Football Matrix, accessible from thefootballmatrix.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by The Football Matrix and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at [email protected].

1. Information We Collect

The Football Matrix follows a standard procedure of collecting minimal data necessary to run, optimize, and maintain our editorial services. This includes:

• Voluntary Information: If you contact us directly or leave a comment on our articles, we may receive information such as your name, email address, the contents of the message, and any attachments you choose to send.
• Log Files: Like most websites, we use log files. These files log visitors when they visit websites. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and the number of clicks. This data is not linked to any personally identifiable information and is used solely to analyze trends, administer the site, and track user movement.

2. Cookies and Web Telemetry

We use cookies and standard telemetry services to optimize your browsing experience. Cookies are small text files stored locally on your device:

• Google Analytics: We use Google Analytics to understand how visitors interact with our content. Google Analytics collects information anonymously and reports site trends without identifying individual visitors.
• Microsoft Clarity: We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve our user experience.
• Cookie Consent: We store your cookie consent preferences (accept/decline) locally on your browser so that you are not repeatedly prompted.

3. How We Use Your Information

We use the information we collect in various ways, including to:

• Provide, operate, and maintain our website.
• Improve, personalize, and expand our website analytics.
• Understand and analyze how you use our website.
• Develop new products, services, features, and functionality.
• Communicate with you, either directly or through our contact email, for customer service, editorial feedback, or updates.
• Detect and prevent fraud or security issues.

4. Third-Party Privacy Policies

The Football Matrix's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party servers (such as Google Analytics or external platforms linked within articles) for more detailed information.

5. GDPR & CCPA Data Protection Rights

We want to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.